Google AdSense vs AdX | Introduction to Google AdX and How To Use Google AdX (Ad Exchange)

Some of you have inquired as to whether Adsense can take the place of other choices. The verification method itself is pretty straightforward, but I can’t give out any trade secrets about verification shortcuts because security is vital. I can properly point you to if you’d like assistance locating the official Adsense guide, but there’s no magic bullet!

Talk about Google AdWords! It would be akin to equating Shahrukh Khan with his letters SRK or his less-than-friendly critic KRK. All play somewhat diverse roles inside the same Bollywood universe.

Adsense from Google is comparable. Although they are in the same online advertising market as Google Ads, their functions are distinct. While Google advertising enables companies to design advertising to reach specified audiences, Adsense helps website owners monetize their content by displaying relevant adverts. Though they are two sides of the same coin, they are unquestionably not the same thing!

In response to the question, “How rich can you become if you use Google Adsense instead of AdSense?” I don’t know how to respond to them. Though they are not the same, Adsense and Google Adsense both have their purposes. Now that things are moving along, we ought to write a thorough blog post outlining Google Adsense to clear up any misunderstandings in the future.

Hi there to all of you. I’m Prashant from tonightnewsusa.com, and I was wondering if there were several Google Adsense accounts in today’s blog post. Nope, it makes sense that you did a double-take. Although the name “pack” suggests otherwise, AdSense is a single platform. Now here’s the thing: We’re going to go into detail about Adsense’s special role in the wild world of internet advertising and why it may be a huge benefit to website owners.

Talk about Google Adsense now! In addition to being the search engine you likely use daily, Google is a well-known brand in internet advertising.

Anyway, let’s get back to talking about Google Adsense. But before we dive in, let me give you some context so you can better understand what we’re dealing with. In the world of online advertising, Google is the biggest player in the game. Children think that Google is just a search engine. Adults know that Google is a major player in the online advertising industry, but some people believe that Google is just a search engine.

The initial agency is for smaller players, namely Google AdSense and Google Ads. On one side, we have small advertisers who run their ads by going to Google Ads, selecting their favorite keywords, and setting a budget ranging from a few thousand to a few lakhs. On the flip side, there are also small website owners and bloggers who utilize AdSense to display ads from Google Ads on their websites and blogs.

Google AdEx is the second agency; it manages high-end budget advertising campaigns for major players like Apple and Samsung. Additionally, AdEx enables major clients to place advertisements on popular platforms like NDTV, Zee News, and apps like Hotstar. Google therefore has two internet advertising businesses: one for minor players and another for major players.

Don’t let anyone trick you into thinking they don’t understand the game if they propose using Google AdEx instead of AdSense to gain more money from large advertisers and your website has thousands or even lakhs of visitors. Playing a long way is involved. This situation involves certain complexities.

First and foremost, Google AdEx is not a typical sign-up and login platform for work. Google automatically enrolls websites in AdEx; nevertheless, you might not be accepted if your website does not have enough traffic or branding. The lack of an AdEx sign-up page is another issue. Even if your AdEx is accepted, it could take some time for you to start receiving significant revenue from major advertisers because it takes time to establish your brand.

AdEx does not base its ad campaign’s keyword targeting. Programmatic buying is used by large AdEx advertising campaigns to target people according to their gender, location, and interests. These large sponsors try to place their advertisements on websites and applications that draw in the appropriate kind of users.

Apple might receive 50 lakh clicks on an advertisement that costs 10 crores if they aim to pay 20 rupees for each click. They can offer their adverts on little websites as a means of doing this. By doing this, companies can connect with the appropriate audience and evaluate their performance to increase traffic.

The translation is already current and relevant, so no adjustments are necessary. Many tasks are completed. But, it gets simpler for them to evaluate the data if they place advertisements on websites like NDTV or Zee News, which get millions of visits every day. Accurately calculating the return on investment (ROI) can be difficult, even for those without any financial restrictions.

That is most important. And anyway, if someone is coming on your website, if you have a small blog or a small website, and they are coming on it, then before that, they would have already gone to NDTV or Zee News or any big website. It’s not that if they don’t target your website, they’re missing out on a unique audience. Going with big advertisers can benefit them.

Now the disadvantage of this game is that, big advertisers don’t run ads on small or unknown websites, they don’t target them for a long time. So what happens is that your small websites don’t get ads, your ad spots are empty, and this is called in technical language, unfilled impression.

Concern number 4: Larger websites may also have the issue of empty advertising space. To fill their ad slots, which are officially called inventory, those large websites, however, use several demand partners. What precisely are demand partners then? Addex is a demand partner as well. You’ll need to hunt for other demand partners in addition to Addex to fill the empty ad spaces.

Larger websites are also typically preferred by these demand partners. There are apparent causes. They give them a higher rating than they do smaller websites. The fifth issue is that Addex does not allow you to quickly access and apply AdSense ad codes on your website from their dashboard. Addex lacks a dashboard.

Addex is the soul, the body is Google Ad Manager. To utilize the ad supply of Google Adex, you need to make use of Google Ad Manager, which is a distinct entity on its own. If you find it difficult to understand Google’s ranking signals for promoting your blog or get confused by a technical SEO blog, don’t worry.

Just know that Google Ad Manager involves line items, yield groups, pricing rules, inventory rules, and private auctions. Header bidding, and what was I saying? Demand partners. You will have to learn all this. I don’t want to discourage anyone. If you want to learn, if you like to learn, understand, and handle technical things, then Google Ad Manager is very cool.

But it is not easy to learn from it. And it’s even harder to put into practice. To get hands-on experience with Google Ad Manager, you’ll need a sizable website with a significant amount of traffic. Otherwise, how will you practice? If you want to practice driving a Ferrari, then you cannot do it in the lane.

For that, you need a racing track. You need a highway, you need an expressway. If you don’t have access to this expressway, then buying a Ferrari would be pointless. If you have a blog or website with decent traffic (around 100-200k), and you’re not affiliated with any brand, then there’s no need to chase after AdEx.

Google AdSense has already been created for such websites so that this website can monetize its content. You might think that having 100k, 200k, or 500k monthly website visitors is a lot, but that doesn’t mean AdEx advertisers will automatically come to your site to run ads.

AdSense is designed for small and lesser-known websites to help them earn money from their content. AdSense ensures that your ad spaces are always filled as it attracts small advertisers who are promoting their small businesses, and startups, or running re-marketing campaigns to run ads on your website. And you don’t have to worry about finding other ways to fill your ad space.

So don’t run after AdEx. It will take a lot of time to collect all the data. You won’t be able to focus on your blog, on the SEO of that blog, or on the marketing of that blog. For now, let’s leave AdEx alone. Sorry, if you’re not a student and you’re watching this blog, the sign-ups for this course are already closed.

You’ll have to wait for the next batch. If you’re enrolled as a student, you can acquire this knowledge through the Google Ad Manager course. We’ll be showcasing AdEx and giving you an introduction to other stuff. No changes are needed. The translation is already contextual and modern.

AdEx is not bad. Learning Google Ad Manager is not impossible. If you’re a small publisher, you don’t need to chase after an AdEx blog. For now, wait for a while. In the next blog, we’ll discuss another tip or trick for on-site SEO.